A recent IBM study revealed the results of a survey covering 1,700 CMOs in 64 countries and 19 industries about their current use of social media and their future plans.  This included face-to-face interviews conducted from February to June 2011.  Some findings: ·  &nbs... [More]

In January 1848 a worker at Sutter's Mill, California found gold at a lumber mill. As news of the find spread, tens of thousands flocked to the state in search of the previous metal - the California Gold Rush had begun. Over the next three or four years some 370 tons of gold were recovered, a lot of... [More]

One of my former supervisors had a favorite piece of advice for our clients, finding “new uses” for their products to expand the product lifecycle – and consumer base.  His experience with this was one of the most famous, finding new uses for baking soda, which went from a bak... [More]

We live in a connected world. From desktop computers to laptops and smartphones, it is now rare not to be able to check email, surf the web, collaborate on projects. Air travel used to be one of the few safe havens, where you could get a few hours of downtime uninterrupted by spam, text messages or ... [More]

Many people think of branding as predominantly visual – a logo, a corporate font, a ‘design language’ used on a website. Those items are part of what makes up an overall brand, it is true – but they are only a small part, probably less than a fifth if one sought to quantify s... [More]