When Maserati withdrew from the North American market almost two decades ago, the brand was in disarray. Quality and service issues led to a declining brand image, severely misaligned with the positive brand promise of the company's great success from the 1930s-70s. The result was poor brand equity and relatively low interest in Maserati's premium products. Maserati was no longer adequately prepared to do business in North America.

Starting in 2003, this high value brand was positioned anew by Intelliga in the large and competitive North American market. By devising a brand strategy and implementing it across a range of tactical marketing and training materials, co-ordinating successful direct marketing and 'lifestyle' initiatives, Intelliga helped rejuvenate Maserati. A consistent and well-received messaging campaign engaged owners, qualified prospects and known influencers in meaningful and informative dialogue. Showroom traffic enjoyed a dramatic increase year on year in what soon became the marque's largest market, accounting for one third of its global sales. In its segment, Maserati even outperformed all of its large European competitors.

Intelliga continues to play a key role in the Maserati brand's definition, positioning, consistent sales prowess, and drastically improved brand equity. We are bringing new ideas and technology to bear on behalf of this client to build on our mutual success.

Can your brand perform better in North America than it does today? We'd love to discuss it with you.